It's a pedagogical tool used to teach management principles, decision-making skills, and problem-solving approaches by examining specific scenarios faced by organizations. Case studies are used to bridge the gap between theoretical knowledge and practical application in management education.
An innovative business idea is a new or significantly improved product, service, or business model that offers a unique solution to a problem or meets an unmet need, often creating a new market or disrupting an existing one. It's about introducing something original and valuable to customers. Students are able to develop outbox thinking and can develop entrepreneurial attributes
Role-playing activities offer MBA students valuable opportunities to practice and refine crucial business skills in a safe, simulated environment. These activities help bridge the gap between theoretical knowledge and practical application by allowing students to embody different roles and scenarios related to their coursework.